Description of our company: Archer Roose was founded with an adventurous spirit and a clear ambition: to deliver an artisan-quality wine at an affordable price point through alternative packaging. Archer Roose works with wineries to source sustainably produced in packaging most efficient for the customer, be that in a can, box, or tap.
What motivates you?
I am motivated to create experiences and products that convene people to communicate and connect in an authentic way. Whether that be around a table - or at a Pop-up Opera, sharing conversations and culture with one another make us feel more alive. And wine is a crucial linchpin to those experiences!
If you could pinpoint one moment or event that started you on the path to building your business, what would it be?
My husband and I love to have people over for dinner. One night during a dinner party, he was ribbing me on how much money I had spent on the wine for the evening. He had been in the wine business (founding the winery Pheasant's Tears) and shared "if you buy a bottle of wine for less than $20 you pay more for the shipping and packaging than the wine inside the bottle." I wanted to change this dynamic and ensure that our customers were getting high quality, sustainably produced wine (that also stays good for six weeks after opening!)
Where do you see yourself and/or your business in 2 years? In 10 years?
We hope to build Archer Roose to be THE defining legacy wine brand for consumers. Within two years we want to offer consumers a portfolio of 6 wines from great wine producing countries in can, tap or bottle. Within 10 years, we hope to be available throughout the U.S., have a portfolio of 15 varietals and introduce special release wines in a bottle.
We believe very strongly in our motto "right wine, right format, for the right occasion." That means ensuring the best wine for the occasion is delivered in the most efficient format. Within 10 years we hope to have realized this vision and be sharing it with Americans across the country.